Atlanta’s Crawford Media Services Chooses Baselight for New Post Facility

Baselight HD will be integrated into the Southeast’s most sophisticated file-based post production environment

Crawford Media Services, Inc. has purchased a Baselight HD colour grading system from FilmLight and plans to make it a central component of a new facility that it is constructing for its Crawford Post Production division.

Baselight HD, which will include Spirit Control and Stereoscopic 3D options, will be integrated into a file-based workflow that will also include editorial, finishing and audio post systems, as well as centralized media storage—and will be the most sophisticated such post production environment in the Southeast U.S. Baselight will be used to perform colour grading for Crawford’s existing commercial, television and corporate clients, and to aid the company’s plans to expand into 3D post production, and, potentially, post production for feature films.

“Crawford has been synonymous with excellence in post production and the market leader in the Southeast for more than two decades,” said FilmLight Regional Sales Manager Charles Kuralt. “Baselight HD will help it extend its leadership as the centrepiece of a new, collaborative workflow that will provide clients with greater flexibility and a more powerful creative toolset.”

Crawford Post selected Baselight for its new facility in part due to the system’s support for file-based modes of post production and seamless integration with Avid editing systems. “We’ve seen Baselight at the past several NABs and were intrigued,” said Crawford Media Services Director of Engineering David N. Warner. “As primarily a commercial house, we were particularly impressed with the way FilmLight has recently addressed our market and embraced the kind of workflow that we use here.”

Warner added that the Spirit Control option, which will allow Baselight to directly control Crawford’s existing Spirit 2K Datacine, will be helpful in servicing the facility’s many clients who continue to shoot on film. The stereoscopic 3D option will allow the facility to provide a new service that Warner expects to be in demand among both corporate and entertainment clients. Baselight’s ability to grade high resolution imagery also holds out the possibility of providing full DI services for the growing number of independent films being produced in the Southeast.

“We think Baselight’s feature set is going to be very well embraced by our clients,” Warner said. We are looking forward to having it here.”

Contact – Mike Grieve ([email protected]) +44 20 7292 0400

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